B supply
BEST PRACTICECASE 14
Alliance Strategy for a Femtech Company
This case shows how a seed-stage femtech company overcame a customer acquisition wall through the design of a cross-industry alliance. B supply stayed engaged end-to-end, from selecting the partner through to executing customer acquisition optimization.
CHALLENGEChallenge
The client is a seed-stage company in the femtech space. While it had built its own service's awareness and trust independently, limits were beginning to appear in customer acquisition through marketing activity run solely in-house. To increase touchpoints with new customers, the company had reached a stage requiring an approach different from its existing acquisition methods. A cross-industry alliance was considered as a way to expand customer touchpoints beyond the company's own boundaries.
APPROACHApproach
B supply first organized the structure of the market the client operates in and identified the factors limiting the growth of customer acquisition on its own. Building on this, we identified candidate partners in a highly compatible, different industry and designed a tie-up structure that would create value for both sides. We provided end-to-end support, from building the collaboration scheme with the partner through to execution, aiming to establish a continuous customer acquisition channel rather than a one-off initiative. By staying engaged through the execution phase and not stopping at strategy formulation, we placed emphasis on connecting to results rather than remaining a plan on paper.
IMPACTImpact
A new customer acquisition route through the partner channel, established via a cross-industry tie-up, is now in place. A new form of customer touchpoint has been realized, one that does not depend solely on the company's own acquisition activity. Partner selection and design informed by the characteristics of the femtech space have laid the foundation for a sustainable customer acquisition base.
CONTACT
GET IN TOUCH→