B supply
SERVICEMARKETING & SALES
Marketing & Sales
Revenue comes from customer understanding and execution design.
The more marketing and sales are separated, the harder results become to see. Starting from market and customer understanding, B supply designs targets, value propositions, acquisition channels, lead generation, sales processes, pricing, and KPIs as one system. Beyond strategy, we support execution that drives results — early sales, ad operations, and alliance building.
01SOLUTIONS ── Solutions
Sales Strategy Development
We organize targets, value propositions, deal processes, and sales structures, designing a repeatable path to winning orders.
Marketing Strategy Development
Grounded in customer understanding, we design messaging, channels, content, and acquisition initiatives.
Lead Generation Design
We build the flow from acquisition channels and touchpoint design to nurturing and deal conversion.
Sales Process Design
We visualize the process from first contact to closed deal, turning sales into a repeatable activity.
Pricing
We design evidence-based pricing grounded in market conditions, customer value, competition, and profitability.
Alliance Support
For customer segments hard to reach alone, we build new acquisition channels through partnerships.
02APPROACH ── What Sets Our Support Apart
Starting from customer understanding
Not tactics-first — we clarify who you're reaching, with what, and why.
Designing marketing and sales as one
We organize lead generation, deal conversion, closing, and retention as a single growth process.
Improving through execution
We refine the playbook based on real results from ad operations, sales activity, and partnership negotiations.
Focused on return on investment
With limited budget and headcount, we use the numbers to decide which initiatives deserve focus.
03BEST PRACTICE ── Related Case Studies
Sales Strategy Development for an M&A Advisory Firm
We supported an M&A advisory firm that could not devote sufficient time to closing deals because deal sourcing depended on individual staff and research work consumed too much capacity.
VIEW MORE→Growth Strategy for a B2B SaaS Company
We supported a B2B SaaS company whose product was gaining strong market recognition, yet had not settled on a model that could reliably drive growth.
VIEW MORE→Sales Strategy for a Semiconductor Company
With a new product launch approaching, we supported a semiconductor manufacturer in building the rationale for its pricing and sales strategy.
VIEW MORE→Marketing Strategy for a Femtech Company
We supported a femtech company facing deteriorating ad acquisition efficiency, providing support from a marketing strategy overhaul through to the execution of ad operations.
VIEW MORE→Alliance Strategy for a Femtech Company
This case shows how a seed-stage femtech company overcame a customer acquisition wall through the design of a cross-industry alliance.
VIEW MORE→CONTACT
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