B supply
BUSINESSCONSULTING
Consulting
B supply supports the full range of themes required for business growth, extending beyond strategy formulation to business launches, organization building, sales and marketing, M&A, and operational reform.
We combine the objectivity of an external advisor with the practical knowledge gained from running our own businesses, connecting management decisions with on-the-ground execution.
01OUR ADVANTAGES ── Our Strengths
A Practitioner's Perspective
As investors and operators who run our own businesses, we confront real decisions every day. That is precisely why we can offer support grounded in business reality, something theory and frameworks alone cannot capture.
Strategy Built Backward from Execution
What we design is not a strategy that lives and dies on a slide deck. Drawing on experience at both consulting firms and operating companies, we design a working strategy that connects management's decisions with on-the-ground execution.
Support Across a Wide Range of Company Stages
From TSE Prime-listed companies to seed-stage startups and century-old, long-established firms, we provide support regardless of company size.
02OUR CLIENTS ── Clients
* A selection of past engagements
03OUR SERVICES ── Our Services
Growth StrategyGROWTH STRATEGY
We take a multifaceted view of markets, customers, competitive dynamics, and profit structures to clarify the growth direction a company should pursue next. Beyond mid-term management plans and business strategy, we design investment decisions, priorities, execution roadmaps, and delivery structures — connecting management decisions to frontline action.
New Business Development & ExecutionNEW BUSINESS DEVELOPMENT
From theme exploration and customer problem validation to business planning, PoC, launch execution, and early customer acquisition — we provide end-to-end support. We handle both zero-to-one development and new revenue opportunities built on existing assets, turning concepts into revenue-generating businesses.
Digital: Strategy & PlanningDIGITAL STRATEGY & PLANNING
We reframe shifts in digital technology — including generative AI — through the lens of business opportunity and competitive advantage. Based on market, customer, and technology analysis, we identify the themes your company should pursue and translate them into DX strategy, new digital service concepts, and initial roadmaps.
Digital: Design & ImplementationDIGITAL DESIGN & IMPLEMENTATION
We implement data and digital solutions across management, customer touchpoints, and business processes as systems that actually get used in the field. From KPI dashboards and management accounting foundations to business tools, operational flows, and adoption support — we support decision-making and execution through both numbers and structure.
Marketing & SalesMARKETING & SALES
We design customer acquisition, deal conversion, closing, and retention as a single growth process. Starting from market and customer understanding, we define targets, value propositions, channels, sales processes, pricing, and KPIs — and translate them into executable initiatives.
M&A StrategyM&A STRATEGY
We design M&A not as a one-off transaction but as a strategic option for realizing growth. From clarifying acquisition and alliance objectives to defining target domains, sourcing, business due diligence, investment decisions, and PMI — we provide end-to-end support, committed to strategic alignment and post-deal value creation.
OperationsOPERATION
We support the business design, organizational structures, and operational improvements that keep a business running. Beyond management accounting and KPI design, we cover sales, customer success, back office, meeting structures, authority design, and tool operations — building operations that actually work in the field.
Organization & Talent StrategyORGANIZATION & TALENT
We treat hiring not as headcount growth but as building the structure that moves the business forward. We design the organizational structure, talent requirements, hiring strategy, selection process, evaluation and compensation, and management systems your strategy demands — strengthening the execution capability of people and organization.
04CASE STUDIES
Case Studies
M&A Strategy Development and Business DD Support for a Major IT Company
We supported a TSE Prime-listed IT and media company with over 30 completed M&A deals in rebuilding its M&A strategy and conducting business DD.
VIEW MORE→Sales Strategy Development for an M&A Advisory Firm
We supported an M&A advisory firm that could not devote sufficient time to closing deals because deal sourcing depended on individual staff and research work consumed too much capacity.
VIEW MORE→Generative AI Market Research for a Major Advertising Agency
We structured the impact of generative AI on the marketing business and identified market entry opportunities and priority focus areas.
VIEW MORE→SaaS Business Strategy for a Civil Engineering IT Company
A civil engineering IT company had conceived of a new AI-powered SaaS business but had not yet started verifying whether it could succeed as a viable business.
VIEW MORE→Management Accounting Infrastructure for a Civil Engineering IT Company
We supported a civil engineering IT company whose management systems could not keep pace with the speed of its business growth, so much so that simply grasping the numbers took considerable time. We helped build a management accounting foundation and a KPI dashboard.
VIEW MORE→M&A Roll-Up Strategy for a Civil Engineering IT Company
We supported a civil engineering IT company that was pursuing step-change growth through M&A but had no system in place to continuously identify candidate companies.
VIEW MORE→New Business Strategy for a Long-Established Fruit Shop
We supported a fruit shop with a history spanning over a century in its effort to turn existing assets into a new business pillar.
VIEW MORE→Business Strategy for a Matching App Company
We provided end-to-end support to a wholly self-funded matching app company, starting with KPI analysis and the development of investment discipline, and extending through P&L management to mid-term business plan formulation.
VIEW MORE→Business Turnaround Strategy for a Logistics Company
Amid a simultaneous cash flow crunch and deteriorating revenue structure, B supply provided end-to-end support, from redesigning the business model through to executing fundraising.
VIEW MORE→Growth Strategy for a B2B SaaS Company
We supported a B2B SaaS company whose product was gaining strong market recognition, yet had not settled on a model that could reliably drive growth.
VIEW MORE→New Business Strategy for a DX Support Company
A DX support company was searching for a new revenue pillar.
VIEW MORE→Sales Strategy for a Semiconductor Company
With a new product launch approaching, we supported a semiconductor manufacturer in building the rationale for its pricing and sales strategy.
VIEW MORE→Marketing Strategy for a Femtech Company
We supported a femtech company facing deteriorating ad acquisition efficiency, providing support from a marketing strategy overhaul through to the execution of ad operations.
VIEW MORE→Alliance Strategy for a Femtech Company
This case shows how a seed-stage femtech company overcame a customer acquisition wall through the design of a cross-industry alliance.
VIEW MORE→Business Strategy for a Healthcare Consulting Firm
We supported a healthcare consulting firm facing the challenge of an undefined value proposition and an unsettled sales approach, helping redesign its business model and formulate its sales strategy.
VIEW MORE→Recruiting Strategy for a Chemical Manufacturer
A long-established chemical manufacturer that could not rely on brand recognition faced a structural challenge in acquiring the mid-career talent needed to drive transformation.
VIEW MORE→CONTACT
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